3 girls from the east moved to LA in 2013 + discovered we couldn’t identify with the LA brunch scene — so we created our own. 40z & waffles brought out the cool kids, provided a platform for new artists + partnered with brands to launch their latest products. Brand partners included dreamville, puma, dusse, circo, essentia water, monster electronics, gallo winery + more. 40z & waffles was deemed “the hottest new party series” by source magazine and the “place to be” by the hollywood reporter.